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The Biggest Niche Marketing Secret Revealed

May 14th, 2009 |

Author: Kelly Ifrah

: Image by rustybrick via Flickr

The biggest secret, or key, to successful niche marketing are the keywords you choose.

You want to have keywords that people are searching for, but you also want to have the money keywords.

Now, I always do my keyword research using the Google Adwords Keyword Tool. Why? Because I want to rank well in Google as they index and rank sites faster than the other search engines, so I want to know what people are searching for on Google.

I always look at the exact match count and the global average search volume and whether there are adwords adverts. I download the csv files for the keywords and the related keywords, mesh them together and sort by highest search volume to lowest search volume. I do some initial searches on Google for the keyword with and without brackets and I look at the site wide links the competition have.

I then get content targeting the 10 keywords I feel are the best buying keywords. This is something you learn how to spot over time, but basically anything with a brand name or a model name in it is a buying keyword and any keywords that include the words; review, coupon, buy, get and how, to are also good buying keywords.

The thing to remember is that the number of searches is not the be all and end all. You are 100 times better off going for 10 searches a month for ‘nikon qs452 camera special offer’ (I made this model number up as an example) rather than 5000 searches a month for ‘nikon camera’ .

Later, when I get some statistics, from my tracking program, about what keywords people are actually using and what keywords are converting, I can then add more keywords into my list if I need to.

I noticed yesterday while doing some research that Google has added some more free tools like their adwords keyword tool. Search for anything on Google and when the search results come up you will now see a Show options clickable link on the left hand side of the screen on the same light blue line as the number of results.

There are quite a few goodies here, like showing the destination url for the adwords sites and the timeline for the keyword, but my favourite is the wonder wheel. It basically shows you exactly what Google think are the most relevant keywords to your main keyword. This is very good for filling out your site later on down the road. It is called Latent Semantic Indexing (LSI).

Niche marketing has made me enough so far to replace the monthly income of a well paid job. If you’ve read my other posts you will see that I do most things using automated software as it saves me lots of time, BUT when it comes to the keywords I use for my websites I prefer to spend an hour or two doing it by hand. I get better results that way.

There are lots of tools out there, and some of them will give you really large lists of keywords, but until you have mastered it by hand I would not recommend you spend any money on it.

Have a play around with what Google have on offer for free. You’ll really find it beneficial as it will change the way you look at keywords for your future research

What tools do you use for your keyword research and why? Share your thoughts below …