
Posts Tagged ‘youtube’
Get Those MySpace Links And More
Happy Sunday Morning to ya
I answered a subscribers question back in November about link building basics, but wanted to revisit the point as it seems many people know they need to, but they still don’t.
I really wasn’t sure what category to put this in and I finally decided on traffic tips because it all boils down to traffic at the end of the day.
So … to get traffic you need to either use PPC (pay per click), which I do not recommend unless you have some spare money while you are testing it out, or natural traffic from the search engines.
To get traffic from the search engines you need to show up in the results (SERP’s) when someone types in your keyword or keyphrase.
AND basically, to get good rankings you need to outlink your competition.
Now I have been doing some research on this and from my results (always test, yours may vary as your linkbuilding strategy will not be the same as mine) it seems that you need to outlink your competition as a whole. Meaning that if your competitor has 100,000 links across their whole site (which is not unusual for the larger ‘money keyword’ related sites, especially in the health niche) then you should aim to beat that. Now obviously 100,000 links is not an easy feat, but by looking at the links back to the url that is showing up in the results as well as the domain as a whole you will get a better idea about how much ‘work’ (yes, I did say work there) you will have to do to get on the first page.
I was finding this link analysis was taking a long time, too long. So I asked my programmer if he could build me a piece of software that would search the top 10 or 20 or 30 links in Google and show me the url, the number of links to that url AND the number of links to that domain. He said yes and went away to research and give me a price. The next day he came back and said that someone had already created it and gave me the link. I went to have a look and it did exactly that, so I bought it on the spot and it saves me many hours while I am doing my niche investigations before creating a site and launching a project. It is by Jon Leger, so you know it is sound and supported (he always updates and has an active forum for his products) and you can check it out here.
Getting back to myspace links and more, there a a wide range of social sites out there on the net. They range from bookmarking sites (i.e. digg.com), to article sites (i.e. ezinearticle.com), to video sites(i.e. youtube.com), to social sites(i.e. myspace.com). Meaning that you can collect links in lots of ways, for free (it only take time), from all different places and should be. You should also be forum posting and blog commenting.
NOTE: Please Don’t SPAM.
I want to say this here as it is important. Linking back to your own site could be, and is, considered blackhat. The only way to have a purely whitehat website is if you do not do any backlinking yourself. We all know that if you don’t create some backlinks to it yourself, you may never get any as you may never get found. Heck you might not even get indexed unless you submit your sitemap to the search engines.
So we do it. We bookmark and submit articles and create web 2.0 properies etc …
If you do it in a ‘friendly’ sort of way, you will get rewarded with rankings, traffic, other people linking to you and sales or clicks, depending on your preference. If you spam every forum, blog and social site you’ll go down in flames.
There is a lot of talk about the famous ‘Google Sandbox’, but honestly, as of today and about 100 sites I have never had one go into it. Google has stated that your site will not be penalized by the sites that link to it as you have no control over who links to your site (to a certain extent
). They can whoever not look at certain links and/or discount all the links when it comes to rankings. So, while you are told that you should be building links to your website ‘naturally’ over time to avoid this Google issue no one outside of Google actually knows if this is true or not.
The trick is to test it all and see what works for you.
What I do is I build two sites at a time. I build links one way for one site and then another way for another. This could be one lots of links really fast and another building links really slow. Then after a month or so I compare their results. Whichever did the best I use for my next test against another way to do it. I repeat this all the time and perfect my system that works for me and the kind of sites I build.
If you are completely new to all of this then this is honestly the best way to go. Record what you did and your results so you can go back and see how it went. This may sound difficult if you are learning the ropes, but we are all learning all the time, even those of us with more experience.
This was a much longer post than I meant it to be, but I really hope you got something from it. If you did, let me know by posting a comment below.
Google And Customisable Search
I have known that Google were testing a way to allow users to customise their searches, voting etc … for a while, I just didn’t think it would be coming our way so soon.
To be honest, I really think that this will help the internet in general and if those of us creating websites create quality sites and content this can only help us. I for one will be happy to get rid of the ‘rubbish’ sites from the SERP’s. Don’t forget, what I think is rubbish, someone else might love
I found this video demo from an Italian guy on YouTube, which is definitely worth a watch …
From what I understand it is only available via Google Chrome and when you are logged into a Google account of some kind. This is because they want to monitor what you choose so thay can adapt their algorithms etc …
I have not downloaded Google Chrome as I already have too many apps on my computer, so am careful what I install. I also love Firefox way too much to let it go just yet
Are you using Google Chrome? Are you logged in to a Google account and using this new customised search feature? Please let me know your thoughts, I would love to hear from you.
Lighten Your Mood
I just got sent this link to a great video that made me smile, so I thought you would like it. As cleaning is my pet peeve this suited me perfectly. If only cleaning were that easy …
It does show you though just how viral something can go. This is actually part of an advertisement for a tv program. Just think what you could do with a funny video. What could you advertise? Let me know your thoughts.
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