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Posts Tagged ‘Viral Marketing’

Lighten Your Mood

I just got sent this link to a great video that made me smile, so I thought you would like it. As cleaning is my pet peeve this suited me perfectly. If only cleaning were that easy …

It does show you though just how viral something can go. This is actually part of an advertisement for a tv program. Just think what you could do with a funny video. What could you advertise? Let me know your thoughts.

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Viral Marketing Examples (Tips & Tricks Too) - Part 2

Continuing on from part one of this post (you can read part 1 of Viral Marketing Examples (Tips & Tricks Too) here - it will open in a new window for your convenience) I wanted to show you a marketer who has created a piece of software that will allow your wordpress blog posts to go viral as well as providing you with an ‘all too precious’ one way link, using trackbacks.

I don’t know about you, but I love reading blogs, especially ones related to wordpress. My problem is I come across something interesting and don’t just read the articles, but all the comments and trackbacks too. I find it very interesting to see who is also reading the posts and what they are writing about on their own blogs. To the people who left the comment or trackback I am a visitor that has come from something they found interesting or wrote about, so am much more likely to stay a while on their site or blog than someone who found them by accident.

Jack Humphrey, you may know his name from ‘Content Desk’ or the ‘Black Book’, is about to release a piece of software, which I think is desktop based from the video on his blog post about it (click here to read it - it will open in a new window for your convenience) which will find for you blogs with similar posts to yours that allow trackbacks. You know how I love time savers. The software will also allow you to edit your posts from it in order to add the links, again saving you time.

This is not a ‘normal’ viral marketing example, but most blog readers are like me, especially in niche markets as they are there to read more about the thinkgs they like and enjoy. Imagine having even three trackbacks on three different blogs in your niche, coming back to your website. If it is a high pr blog you may even move up the SERP’s, but most importantly if it is a high traffic blog you may benefit from their traffic. More traffic = more sales. So anything that can bring you more traffic is a form of viral marketing.

If you would like to post a trackback to someone’s blog, but cannot find the trackback link you should just try to add /trackback/ to the end of the url, so in the case of this post the trackback url would be http://www.onthenetdollars.com/general/viral-marketing-examples-part-2/trackback/. This will only work if the wordpress blog owner has allowed trackbacks. If you would like to allow trackbacks on your blog you can read my post on it … Trackbacks & Time Wasted, where you will also find how to add make the trackback url show up on your blog if it is not included in your template already.

Please let me know what you think by leaving your comments for me :)

Viral Marketing Examples (Tips & Tricks Too) - Part 1

Branding ironsImage via Wikipedia

Well, I am back from my holiday and as you will have seen, although I did take my laptop with me, I did not get around to using it :) I came home to lots of e-mails though and it has taken me a long while to get through them all :( Next time I will take my laptop and at least check e-mails.

I am all done now and wanted to get right back to you to let you know about viral marketing. There are many viral marketing examples around if you have been involved for any length of time in the internet marketing world and at the moment there are three clear winners in my eyes.

I will cover the other two in the following parts to this post, so you will have to keep checking back for them or subscribe to the feed so you don’t miss it :), but for today I will use one of them and explain viral marketing in a bit more detail as it seems to be baffling many people.

An example of viral marketing is a rebrandable ebook. The steps to take to do this would be …

1) You create an ebook or short report on something you know a bit about.

2) You make the pdf rebrandable (there are too many tools to count that do this, but I personally recommend ViralPDF)

3) THIS IS WHERE THE CHOICE GETS BIGGER

3a) You sell the original and offer the brandable master resell rights as the one time offer

3b) You give away the original and offer the brandable master resell rights within the ebook/report

3c) You just sell the brandable master resell rights

3d) You just give away the brandable master resell rights

And you’re done.

As you can see this is a very simple way to make something go viral for you and can be applied to whatever your niche may be. It is not limited to ebooks and reports either. If you are techie minded you could create a rebrandable piece of software or a script. I guarantee if you have a niche website and give away the report itself offering the branding rights in there somewhere you are off to a good start and don’t forget to add a few affiliate links here and there that do not get branded (that is the trick part that other people selling brandable rights forget to tell you). The combinations of the above procedure are infinitesimal (did I make that up or spell it correctly, sorry if not) if you use a little bit of imagination.

Viral marketing is a great way to get your name and work out and about and you won’t believe how much it does work. Just look at Mike Filsaime and his new Butterfly Reports website. I promise you he would not put that time and effort in to something that did not work. His website is number 48,480 according to Alexa and this is a website that was not opened all that long ago (you can check the Alexa traffic details here). Mike is someone who locks onto a good thing and focuses on it until completion. If you are new to online marketing or want to get youself onto the viral marketing ladder so to speak sogn up to the Butterfly Reports website for free and check out what he is doing there.

In the next few parts of this post I will show you at least two other people/marketers that are doing this successfully and how they are doing it. Now you know the why it should make sense, but post a comment if you are not sure of something and I will come back to you asap. There will also be some free tools on offer for you (see where I am going with this?)

Need content for your blog? Write about this post and use the trackback url.