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Posts Tagged ‘link structure’

Top Tips To Improve Page Rank

March 25th, 2009 |

Author: Kelly Ifrah

: Image via Wikipedia

Carrying on on my backlinking post from Tuesday I just wanted to go into page rank a little, because it seems that people are really bothered by it when they don’t need to be.

In basic terms it is a number from 0 to 10 awarded to a website. A link analysis algorithm is used to assign this numerical weighting to each element of the site. Having a good page rank can be beneficial in terms of rankings, but there are may sites is the top 100,000 sites (according to Alexa) that have a very low page rank if any.

You DO NOT NEED page rank in order to get traffic. Stop worrying about it and worry more about getting traffic. If you get traffic and rankings page rank will come.

Now, onto the linkbuilding part of it. When you have a link coming into your site that has a page rank and no “nofollow” tag then the page rank leaks, if you like, to your site increasing yours. When you link to a site that has no page rank or has bage rank, but is using the “nofollow” then no page rank is leaked. It is still a link though and if it is using your anchor text will still count towards your ranking position in the search engines.

So, following on from my last post where I said you should test to see if linking fast or linking slow is better for you and your sites, one thing is definitely true … if someone over at Google decides to take a further look into your site and sees only links coming from high page ranked sites not using the “nofollow” then this puts up a red flag for sure and says unnatural linking.

When people say make it look natural they don’t necessarily mean do it slowly, but also spread it out over all types of sites.

In conclusion test your link building strategies/systems against themselves to ensure you are using the best one for the type of sites you are building and get them from everywhere you can. Wether they are high page rank, no page rank, “nofollow” or no “nofollow”.

You should also take into account that page rank means nothing to your visitors as you would only be looking at the page rank of a site if you were in the business and most of us are marketing to people outside of it.

If you want a more indepth description of Google Page Rank then Web Workshop has a good explanation.