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Posts Tagged ‘Keywords’

The Biggest Niche Marketing Secret Revealed

May 14th, 2009 |

Author: Kelly Ifrah

: Image by rustybrick via Flickr

The biggest secret, or key, to successful niche marketing are the keywords you choose.

You want to have keywords that people are searching for, but you also want to have the money keywords.

Now, I always do my keyword research using the Google Adwords Keyword Tool. Why? Because I want to rank well in Google as they index and rank sites faster than the other search engines, so I want to know what people are searching for on Google.

I always look at the exact match count and the global average search volume and whether there are adwords adverts. I download the csv files for the keywords and the related keywords, mesh them together and sort by highest search volume to lowest search volume. I do some initial searches on Google for the keyword with and without brackets and I look at the site wide links the competition have.

I then get content targeting the 10 keywords I feel are the best buying keywords. This is something you learn how to spot over time, but basically anything with a brand name or a model name in it is a buying keyword and any keywords that include the words; review, coupon, buy, get and how, to are also good buying keywords.

The thing to remember is that the number of searches is not the be all and end all. You are 100 times better off going for 10 searches a month for ‘nikon qs452 camera special offer’ (I made this model number up as an example) rather than 5000 searches a month for ‘nikon camera’ .

Later, when I get some statistics, from my tracking program, about what keywords people are actually using and what keywords are converting, I can then add more keywords into my list if I need to.

I noticed yesterday while doing some research that Google has added some more free tools like their adwords keyword tool. Search for anything on Google and when the search results come up you will now see a Show options clickable link on the left hand side of the screen on the same light blue line as the number of results.

There are quite a few goodies here, like showing the destination url for the adwords sites and the timeline for the keyword, but my favourite is the wonder wheel. It basically shows you exactly what Google think are the most relevant keywords to your main keyword. This is very good for filling out your site later on down the road. It is called Latent Semantic Indexing (LSI).

Niche marketing has made me enough so far to replace the monthly income of a well paid job. If you’ve read my other posts you will see that I do most things using automated software as it saves me lots of time, BUT when it comes to the keywords I use for my websites I prefer to spend an hour or two doing it by hand. I get better results that way.

There are lots of tools out there, and some of them will give you really large lists of keywords, but until you have mastered it by hand I would not recommend you spend any money on it.

Have a play around with what Google have on offer for free. You’ll really find it beneficial as it will change the way you look at keywords for your future research

What tools do you use for your keyword research and why? Share your thoughts below …

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Posted in Useful Tools |

Tags: Google, Keyword Research, Keywords, niche marketing |

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The Free Blog Software VS Paid Blog Software Debate

May 2nd, 2009 |

Author: Kelly Ifrah

First off the bat I want to explain that I only use wordpress. I use it on all my sites even if they are not blog sites. In fact I just set up a finance comapny website for my brother in the UK and used wordpress as a CMS (content management solution) and he was astounded with the result. Due to the built in features like permalinks and and the rss feed, not even going into the sheer number of themes and plugins there are, that you can now add with a few clicks of the few mouse, it is without a doubt, hands down, the best there is. PLUS it is free and there are loads of forums dedicated to it where you can get help and support.

For the beginners (newbies) to website design, building a website, trying to make money online, the five minute install explained on the main wordpress website, http://www.wordpress.org, really does work. You can search youtube nowadays for anything and almost all reputable hosting providers offer free video tutorials on how to do things. You can also install wordpress through fantastico, if your hosting proivder offer cpanel.

The only problem with the above methods are that for each install you need to go through and delete the first post, the blogroll links and set all your settings to how you like them. Then you have to add all your plugins and themes.

I personally have two ways of installing wordpress so that all my themes, plugins and settings are ready from the off, one free and one paid, hence the debate

The FREE Way

I have a test site with a blank version of wordpress installed. It has all the plugins I want installed and a range of themes that I use often. It also has all of the settings set just how I like them, including the permalink.

When I want to set up a new site I zip up all the files via the file manager in cpanel and download them.I download the wp-config.php separately and change the details to that of the new domain. I then backup the mysql database to my desktop via php myadmin and do a find and replace with the details of the new domain.

I have done this many times and it takes about 45 minutes as I then have to check it is all working.

The PAID Way

About a year ago I found out about an online piece of ’software’, if you can call it that, that installs wordpress in a few clicks with the settings, plugins and themes set just right. On top of that, which is already fantastic, it can bookmark your posts automatically across a range of social bookmarking sites AND ACCOUNTS. It can also add keyword targeted content, to be dripped over time, in just a few more clicks. You can then submit your site to the main rss directories with another few clicks. AND this all happens from one main control panel. You can even access your wordpress admin through it. There are a few more fab features which you can read about on the sales page …

As a current member I know that a new version of Firepow is going to be released in the next few weeks. Andrew (the owner) has also told us that the price is going up, which is why I wanted to give you the chance to get in before it does.

There are two levels of membership … Basic Level, which is not basic by any stretch f the imagination as you get everything, and Premium Level, which has everything the same as the basic level, but you have the added option to you add blog posts with links back to other blogs using Firepow, owned by other people. Andrew has also added a lot of his own sites to ensure that every topic is covered. As the blog owner you can also deny articles, if you want to ensure that they are 100% on topic (I don’t as this is great for ensuring your site is using latent semantic indexing, which basically means you cover exercise if you have a weight loss site).

There is also of course a support forum and I have never had to wait more than 24 hrs (a little longer over the weekend) for an answer from the actual staff.

I think that any time saver like this is worth the money. I have a few people that work for me in India and the Phillipenes, so I can get them to set up 10 sites in less than an hour (the same time it would take to manually put up one site) and the cost to me is less than $5. I can then spend that time doing other more productive things.

What programs do you use and how do they help you?

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Posted in Wordpress |

Tags: -a-holic, Articles, Blog, Blogging, Blogs, Keywords, outsourcing, Promotion, RSS, save time, settings, Social bookmarking, Time, wordpressaholic |

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Is Affiliate Marketing Really Profitable?

December 15th, 2008 |

Author: Kelly Ifrah

I know I am supposed to be answering your questions, but I had to let you know about this now. I made a big mistake in my ‘internet marketing’ in that I presumed affiliate marketing was a non earner and ignored it. I bought a few affiliate teaching type packages, but never got to finish them all the way through, so never made anything and just wrote it off.

Well I know know that this was truly a huge mistake and I probably would have saved myself hundreds of dollars had I stuck with it until the end.

Recently I met someone online called Jason Brown who had never heard of clickbank, but is making over $3000 a month as an affiliate marketer. He does not own any websites, he does not pay for hosting, he does not use adwords, infact his outgoings are $0. YET, he is making in the region of $36,000 a year. Now I can see you looking at the figures saying that is not that much, but how much are you earning a year? How much time do you give to your employer for that time? Well I bet it is less than Jason who is currently working just 10 hours a week. He knows if he doubled his efforts he could earn more, but for the moment he is happy with where he is at. $100 would be nice for all of us.

I was talking to Jason about clickbank and how big the commissions could be and this got him very interested, so we decided to do a test and see what would happen, so I bought him a domain name on the 5th Dec 08, just 10 days ago, I set up hosting for him and I explained to him everything I had learnt about clickbank product launches through e-mails that I have received in the past.

Jason went away got on with things and I forgot about it until yesterday when he told me to look at this link … http://www.google.com/search?hl=en&q=the+next+affiliate+idol&btnG=Google+Search&meta=

He then went onto explain that 5 out of these 10 listings belonged to him. I was astounded as this is the most important keyword for this particular product and this all in just 10 days AND out of 1,800,000 results. For the keyword with bonus at the end he has 6 listings on the homepage. (as of today, 15 Dec 2008 8pm GMT+1) I thought this was a one off, but he explained that he get’s these types of ersults every time he promotes any sort of affiliate product, he just normally does it without a domain of his own. I was astounded to say the least. He explained that he had only used the information that he gave me and information he was given by the creator of the product he is promoting.

The product that he is promoting is actually an affiliate markeing video course. You can read all about it at his site and you can order from the sales page here. I just got mine as he told me the creator is putting up the price in the next few days. I am going to go through it all this week and get started. I’ll let you know how I get on.

So Jason says YES affiliate marketing is really profitable.