Posts Tagged ‘Keyword Research’
The Biggest Niche Marketing Secret Revealed
May 14th, 2009 | 
Author: 
- Image by rustybrick via Flickr
The biggest secret, or key, to successful niche marketing are the keywords you choose.
You want to have keywords that people are searching for, but you also want to have the money keywords.
Now, I always do my keyword research using the Google Adwords Keyword Tool. Why? Because I want to rank well in Google as they index and rank sites faster than the other search engines, so I want to know what people are searching for on Google.
I always look at the exact match count and the global average search volume and whether there are adwords adverts. I download the csv files for the keywords and the related keywords, mesh them together and sort by highest search volume to lowest search volume. I do some initial searches on Google for the keyword with and without brackets and I look at the site wide links the competition have.
I then get content targeting the 10 keywords I feel are the best buying keywords. This is something you learn how to spot over time, but basically anything with a brand name or a model name in it is a buying keyword and any keywords that include the words; review, coupon, buy, get and how, to are also good buying keywords.
The thing to remember is that the number of searches is not the be all and end all. You are 100 times better off going for 10 searches a month for ‘nikon qs452 camera special offer’ (I made this model number up as an example) rather than 5000 searches a month for ‘nikon camera’ .
Later, when I get some statistics, from my tracking program, about what keywords people are actually using and what keywords are converting, I can then add more keywords into my list if I need to.
I noticed yesterday while doing some research that Google has added some more free tools like their adwords keyword tool. Search for anything on Google and when the search results come up you will now see a Show options clickable link on the left hand side of the screen on the same light blue line as the number of results.
There are quite a few goodies here, like showing the destination url for the adwords sites and the timeline for the keyword, but my favourite is the wonder wheel. It basically shows you exactly what Google think are the most relevant keywords to your main keyword. This is very good for filling out your site later on down the road. It is called Latent Semantic Indexing (LSI).
Niche marketing has made me enough so far to replace the monthly income of a well paid job. If you’ve read my other posts you will see that I do most things using automated software as it saves me lots of time, BUT when it comes to the keywords I use for my websites I prefer to spend an hour or two doing it by hand. I get better results that way.
There are lots of tools out there, and some of them will give you really large lists of keywords, but until you have mastered it by hand I would not recommend you spend any money on it.
Have a play around with what Google have on offer for free. You’ll really find it beneficial as it will change the way you look at keywords for your future research 
What tools do you use for your keyword research and why? Share your thoughts below …
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My Kidney Stones - Part 2
Image via Wikipedia
I wanted to give you an update on my kidney stones and the procedure I was supposed to have on Friday last week, but there is nothing to tell. I got there, they settled me in, the urine test results were not completed and I had a suspected infection so they sent me home.
You can imagine the mood I was in. For those of you that are not familiar with my story I am a Brit living in France. I have 3 boys under 4, so my mum came over for the weekend to look after them so my husband could stay with me. She was happy to be here, but they have given me a new date of the 19th June and it is too much for my mum to come back again so soon, so I will have to go it alone while my husband takes care of the kids.
I am a big girl, but it is not easy to go under a general anesthetic at the best of times, let alone alone.
You see the stone in the picture, well mine is double the size. I am coping on pain killers, but it is tough. Honestly, the sonner it is out the better.
Anyway, I am still working on my next wordpress theme, which should be out next week as well as the templates for the pre-launch phase 2 over at IMMembership.com. If you haven’t got your free Keyword Domination report yet, hop on over now to get it.
My First Website Flip
This below is my first ad on sitepoint for a website I made and want to sell. It took me two weeks to get here with the help of Adam Fletcher’s membership site.
Briefly the steps I took … (I will take each step into more detail later)
- keyword research
- bought keyword rich domain name
- made basic site
- bought original articles
- added them to the site
- promoted the site
- added it to sitepoint.com
I will let you know how it goes.
Have you sold any websites? Got some tips for our readers? Let me know by posting a comment below.
