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Posts Tagged ‘Google’

The Biggest Niche Marketing Secret Revealed

May 14th, 2009 |

Author: Kelly Ifrah

: Image by rustybrick via Flickr

The biggest secret, or key, to successful niche marketing are the keywords you choose.

You want to have keywords that people are searching for, but you also want to have the money keywords.

Now, I always do my keyword research using the Google Adwords Keyword Tool. Why? Because I want to rank well in Google as they index and rank sites faster than the other search engines, so I want to know what people are searching for on Google.

I always look at the exact match count and the global average search volume and whether there are adwords adverts. I download the csv files for the keywords and the related keywords, mesh them together and sort by highest search volume to lowest search volume. I do some initial searches on Google for the keyword with and without brackets and I look at the site wide links the competition have.

I then get content targeting the 10 keywords I feel are the best buying keywords. This is something you learn how to spot over time, but basically anything with a brand name or a model name in it is a buying keyword and any keywords that include the words; review, coupon, buy, get and how, to are also good buying keywords.

The thing to remember is that the number of searches is not the be all and end all. You are 100 times better off going for 10 searches a month for ‘nikon qs452 camera special offer’ (I made this model number up as an example) rather than 5000 searches a month for ‘nikon camera’ .

Later, when I get some statistics, from my tracking program, about what keywords people are actually using and what keywords are converting, I can then add more keywords into my list if I need to.

I noticed yesterday while doing some research that Google has added some more free tools like their adwords keyword tool. Search for anything on Google and when the search results come up you will now see a Show options clickable link on the left hand side of the screen on the same light blue line as the number of results.

There are quite a few goodies here, like showing the destination url for the adwords sites and the timeline for the keyword, but my favourite is the wonder wheel. It basically shows you exactly what Google think are the most relevant keywords to your main keyword. This is very good for filling out your site later on down the road. It is called Latent Semantic Indexing (LSI).

Niche marketing has made me enough so far to replace the monthly income of a well paid job. If you’ve read my other posts you will see that I do most things using automated software as it saves me lots of time, BUT when it comes to the keywords I use for my websites I prefer to spend an hour or two doing it by hand. I get better results that way.

There are lots of tools out there, and some of them will give you really large lists of keywords, but until you have mastered it by hand I would not recommend you spend any money on it.

Have a play around with what Google have on offer for free. You’ll really find it beneficial as it will change the way you look at keywords for your future research

What tools do you use for your keyword research and why? Share your thoughts below …

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Posted in Useful Tools |

Tags: Google, Keyword Research, Keywords, niche marketing |

3 Comments »

Do You Need A Search Engine Ranking Boost?

April 30th, 2009 |

Author: Kelly Ifrah

My how the time passed quickly, it’s been about a fortnight since I got home and posted and since then not a thing. I have been promoting a CPA offer and was so surprised by my results that I got carried away into another one Anyway, that is a story for another day.

So I have spoken many times about improving rankings and pagerank with linking, so you should know how important building backlinks is. If you missed my previous articles you can catch up on them … Traffic Tips … Tutorials.

I use a lot of tools that save me time. I love them all, but I have two favourites. One I will be discussing in the next few days, it is wordpress related, but the other one has just opened up some more spots, so I thought I’d better let you know now.

So, Brute Force SEO, by Peter Drew, is a nift piece of work. It creates accounts for you across 5 sites. It automatically posts content to those sites, using your keywords and money site of course, links them together and then submits the urls to the social bookmarking sites as well as the rss submission sites. You can do all of these things or just one. You can also submit your articles to the article directories.

ALL from just ONE easy to use interface.

Peter’s new twitter software is included and to be honest I wasn’t sure about this to start with, but 500 friends in 24 hrs with a brand new account proved me wrong.

You also get a social site account creator that is separate and can create accounts for you in about 40 (I have not counted) social sites including video sites, article sites and rss submission sites.

Full manuals are given along with access to a fabulous forum, where people are more than happy to share their tips and help you out.

I signed up on launch for this back in October 2008. That was version 1. something. We are now on version 3. something as Peter is dedicated to keeping this software up to date.

The number of backlinks that are created to and linkjuice passed on to your money site is unbelieveable considering you just sit drinking tea or whatever entering captchas.

If you have any questions about this software before you purchase, please list them below, but remember spots will be limited as usual. There is also a 7 day $1 trial, so nothing to loose to try it out

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Posted in SEO |

Tags: Automate Link Building, Backlink, BF SEO, Brute Force SEO, Google, PageRank, Search engine optimization, SEO, Website |

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What Backlinks Count For What

April 4th, 2009 |

Author: Kelly Ifrah

: Image via Wikipedia

There have been many discussions and there are still many different theories on backlinks and what they give you and what they don’t.

We know links are important and I have already discussed the issue of who links to you and who you link to, but I was asked by a client about reciprocal linking so I did a bit of investigation before confirming my views.

I did some research and came back to Matt Cutts’s blog, as I so often do. In summary I could not find much info on reciprocal linking, but stumbled on a very interesting post about ‘paid links for passing pagerank‘. Matt stated …

Clear disclosure of sponsorship is critical, and that includes disclosure for search engines. If a link in a paid post would affect search engines, that link should not pass PageRank (e.g. by using the nofollow attribute). Google — and other search engines — do take action which can include demoting sites that sell links that pass PageRank, for example.

He then went on to say …

The Forrester report discusses a recent “sponsored conversation” from Kmart, but I doubt whether mentions that even in that small test, Google found multiple bloggers that violated our quality guidelines and we took corresponding action. Those blogs are not trusted in Google’s algorithms any more.

So, what did we learn here? Google wants to see natural linking. It does not want you to link to someone because they paid you to. Why? Because they want to provide relevant and unbiased content to thir searchers. This method of giving their searchers the relevant unbiased information has earned them approx 48% of the search market. Due to all their extra activities, like Adsense and Adwords, you can understand why they do not want to loose their market share.

To prove thier point they even penalised themselves. Their Japanese site was getting links to themselves that did not have the ‘nofollow’ attribute. You can read more about it here.

Also, Matt’s post mentioned an ‘paid’ article about brain tumours. I live in France and they are talking about making any website with health related items on illegal, unless they get checked over by the person in charge of the health here.

If you want to learn more about Google’s quality guidelines, you can see them here. They can and do follow though on these things.

So, with regards to reciprocal linking …

It seems that it is not frowned upon, but one way links are better. The thing with reciprocal linking too, is that you have to check that the links back to you are still there and that the sites are not now in bad neighbourhoods. In my opinion it is better to use one of these ‘3 way linking’ programs. I use Neurolinker on my sites and have found that the slow growth looks and feels more natural than other programs. Don’t go mad though, get only relevant links.

What are you using on your sites, if anything, and how is it going?