
Posts Tagged ‘Backlinking’
Top Tips To Improve Page Rank

- Image via Wikipedia
Carrying on on my backlinking post from Tuesday I just wanted to go into page rank a little, because it seems that people are really bothered by it when they don’t need to be.
In basic terms it is a number from 0 to 10 awarded to a website. A link analysis algorithm is used to assign this numerical weighting to each element of the site. Having a good page rank can be beneficial in terms of rankings, but there are may sites is the top 100,000 sites (according to Alexa) that have a very low page rank if any.
You DO NOT NEED page rank in order to get traffic. Stop worrying about it and worry more about getting traffic. If you get traffic and rankings page rank will come.
Now, onto the linkbuilding part of it. When you have a link coming into your site that has a page rank and no “nofollow” tag then the page rank leaks, if you like, to your site increasing yours. When you link to a site that has no page rank or has bage rank, but is using the “nofollow” then no page rank is leaked. It is still a link though and if it is using your anchor text will still count towards your ranking position in the search engines.
So, following on from my last post where I said you should test to see if linking fast or linking slow is better for you and your sites, one thing is definitely true … if someone over at Google decides to take a further look into your site and sees only links coming from high page ranked sites not using the “nofollow” then this puts up a red flag for sure and says unnatural linking.
When people say make it look natural they don’t necessarily mean do it slowly, but also spread it out over all types of sites.
In conclusion
test your link building strategies/systems against themselves to ensure you are using the best one for the type of sites you are building and get them from everywhere you can. Wether they are high page rank, no page rank, “nofollow” or no “nofollow”.
You should also take into account that page rank means nothing to your visitors as you would only be looking at the page rank of a site if you were in the business and most of us are marketing to people outside of it.
If you want a more indepth description of Google Page Rank then Web Workshop has a good explanation.
I Want To Learn About Link Building
John signed up at IMMembership.com yesterday and said he wanted to know more about link building, so I decided to answer him as fully as I can today.
Firstly before any sort of link building is done you need to have a website with content. This can also be an affiliate link redirect, but I would always use some form of content.
Now this man John used an e-mail that was from a domain he owned, so I went along to have a look. I wanted to see if I could get some background on him, but the site is just a fresh wordpress installation. I had a look using the way back machine as the domain is well over 4 years old, but there is nothing but a holding page to see.
There is something holding this man back from building a site and in most cases this is either that the person is chasing the next ‘greatest thing’ or they are worrying over building the best site in the world.
START TODAY. Get something up on the site, even if it a ‘I don’t know where to start, but I will’ kind of thing
Now once you have something on your site you can start building links. Below is a list of how to do build links, in no particular order. You will no doubt have seen this list before, but if you don’t do them you will not get backlinks. People always seem to think there is something missing and 99.9% of the tilme there is … they do not take action.
1) Social bookmarking - use a keyword rich title, description and as many tags/keywords as you can. Varying your title and description will help too.
2) Article Marketing - Completely unique articles will do the best, but If you are no good at writing you can just write one unique article and spin/re-write it to be about 40% unique (although the more unique the better) and submit it to the article directories. You can check the uniqueness for free at Dupecop.
3) Submit your RSS feed to the RSS Directories - if you have a html or php or asp site and are not using a blogging platform like wordpress that gives you a feed automatically visit Dapper.net and get an rss feed.
4) Trackback - this is only relevant to wordpress users, but if you link to another wordpress users blog post and they have trackbacks enabled they will see the post you made the next time they log into their dashboard and can approve or not approve it like a comment. Most people approve these trackbacks giving you a relevant backlink.
Now this list of 4 ways is not in any way exhaustive. You can also comment on other people’s blogs and post in forums with a link in your signature to your site. Like I have said more than once the most important thing is to start and once you have a few links in forums and on other people’s blogs and in the social sites other people will start to link to you too, if your content is worth linking to of course
A great example is at the end of this post there is a link with the title ‘Related articles by Zemanta’. Zemanta is a firefox add on that integrates with your wordpress dashboard. It might integrate with blogger too, I’m not sure. Anyway the link below was a suggestion from them on related content to what I am writing about in this post. Now the guy who wrote the article on the link missed out any links to his website in his article which completely defeats the object of article writing, but it still proves my point. People CAN and WILL find your website and use your content if you put it out there.
So get to it. Create 10 links to your site every day in the hope to get 4 and after a month you could have as many as 300 backlinks meaning you would beat most of your competition out of the water.
Let me know what you do to get backlinks or if you have had success doing the above. I love to hear from you.
Related articles by Zemanta
Free Back Links For Your Website
Is it possible to get free back links for your website? Of course you can, if you know where to get them …
Firstly, why do you need backlinks? Obtaining links from other websites back to your website is a very important part of SEO (search engine optimization). It is part of what is called offpage SEO. It is called offpage because it is not on any of the pages of your website
These links help your SERPS (search engine ranking positions) for your chosen keywords.
Google ranks websites according to these links, which they see as popularity. In their efforts to be the ‘people’s search engine’ they need to have some way of ranking sites. Other people linking to you means to Google that they found something interesting on your site, so others may too. When someone does a search Google looks at all the pages and ranks them in order of relevancy and links (including the Page Rank of the referring page) with the searchterm/keyword in the anchor text.
This is not always true as we know, because we can build backlinks to ourselves. We can in a way trick the search engines into thinking our website(s) is more popular than it is. Getting lots of backlinks is not enough though. You need to think about it before you do it. It should be natural, at least natural looking
Link spamming is very tempting, but can get your site sandboxed or even de-indexed, which is bad.
One good way to get some free incoming links is through social bookmarking. I use Social Marker, because it has all of the sites in one place so I don’t miss anything. It also provides you with the title, description and tags handy so no need to flip between windows.
Remember before I sais it should look natural … well if you vary slightly your title, description and tags instead of them all being the same, it will look more natural. You should also not create all the bookmarks in one go.
Another tip is to ask family/a friend/a co-worker to bookmark your site(s) too and offer to do theirs in return. More back links, more naturally.
There are lots of other ways to create free backlinks like writing articles and link swapping. The most important thing is to keep it natural. I cannot stress this enough, if you want long term success, slowly and surely wins the race every time
If you are wondering how many links back to your website you currently have, you can check out this free site … http://www.backlinkwatch.com/. They give you the anchor text too, so you can see which keywords you need to add.
For more information on Simple Keyword Domination you can click to get a free report I was a part of creating at IMMembership.com.
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