Archive for the ‘Useful Tools’ Category
The Biggest Niche Marketing Secret Revealed
May 14th, 2009 | 
Author: 
- Image by rustybrick via Flickr
The biggest secret, or key, to successful niche marketing are the keywords you choose.
You want to have keywords that people are searching for, but you also want to have the money keywords.
Now, I always do my keyword research using the Google Adwords Keyword Tool. Why? Because I want to rank well in Google as they index and rank sites faster than the other search engines, so I want to know what people are searching for on Google.
I always look at the exact match count and the global average search volume and whether there are adwords adverts. I download the csv files for the keywords and the related keywords, mesh them together and sort by highest search volume to lowest search volume. I do some initial searches on Google for the keyword with and without brackets and I look at the site wide links the competition have.
I then get content targeting the 10 keywords I feel are the best buying keywords. This is something you learn how to spot over time, but basically anything with a brand name or a model name in it is a buying keyword and any keywords that include the words; review, coupon, buy, get and how, to are also good buying keywords.
The thing to remember is that the number of searches is not the be all and end all. You are 100 times better off going for 10 searches a month for ‘nikon qs452 camera special offer’ (I made this model number up as an example) rather than 5000 searches a month for ‘nikon camera’ .
Later, when I get some statistics, from my tracking program, about what keywords people are actually using and what keywords are converting, I can then add more keywords into my list if I need to.
I noticed yesterday while doing some research that Google has added some more free tools like their adwords keyword tool. Search for anything on Google and when the search results come up you will now see a Show options clickable link on the left hand side of the screen on the same light blue line as the number of results.
There are quite a few goodies here, like showing the destination url for the adwords sites and the timeline for the keyword, but my favourite is the wonder wheel. It basically shows you exactly what Google think are the most relevant keywords to your main keyword. This is very good for filling out your site later on down the road. It is called Latent Semantic Indexing (LSI).
Niche marketing has made me enough so far to replace the monthly income of a well paid job. If you’ve read my other posts you will see that I do most things using automated software as it saves me lots of time, BUT when it comes to the keywords I use for my websites I prefer to spend an hour or two doing it by hand. I get better results that way.
There are lots of tools out there, and some of them will give you really large lists of keywords, but until you have mastered it by hand I would not recommend you spend any money on it.
Have a play around with what Google have on offer for free. You’ll really find it beneficial as it will change the way you look at keywords for your future research 
What tools do you use for your keyword research and why? Share your thoughts below …
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Aweber Offers Twitter Integration
I just did a bit of digging in my aweber account and noticed that I can broadcast the message I send to my lists to my twitter account as well. I only have about 200 odd followers, but still, if those 200 people are online when I send my e-mail they may well click, meaning I could get my message out to another 200 people.
You must admit this is fantastic, especially if you are in a niche and have a lot of followers.
I found a video on this and it is going to be included in IMMembership.com, which will open in January 2009.
It is easy to implement. In your aweber account settings you can add your twitter username and password. Then when you broadcast a message/an e-mail, you tick the box at the bottom of the page and it twits about it.
I really want to get more into twitter, but I have so many ‘projects’ on the go it will have to wait until Feb at the earliest I had a look around on the web and ther is lots of info on it, including rumours that they are going to start monetising it. Now if someone really thought that they would not look for a revenue stream or 5 in the future they were sorely mistaken. Honestly, who really thought that the nice people over at twitter were just letting us use their service for free and were never going to expect something in return. I doubt they will charge for it as that would mean they loose everything they have worked towards, but they might do some sort of advertising on profiles, although I hope the do revenue sharing if that happens.
Are you using twitter? Are you integrating it with your blog? Tell me about it by posting a comment.
I have heard lots of good things about Tweet My Blog, which is a plugin for wordpress and is free, but although I signed up for it I have never had the time to add it here. Now that blogrush has gone I think it is a good time to dig it out.
Follow me on Twitter … http://twitter.com/kellyifrah
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Posted in Useful Tools | 
Tags: autoresponder, Blog, Blogging, Blogs, E-mail, E-Mail Marketing, List Building, Social network, Twitter, Web 2.0 | 
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Free Tool For Organising Your Instant Messaging And Free E-Mail Accounts
I just read about this great little tool that lets you not only speak to all your instant messaging contacts from all the providers; Yahoo, AIM, MSN etc…, but also let’s you check your e-mail from all the free providers too; Hotmal, Yahoo, GMail etc…
Ypu can also keep an eye on your social networking sites like facebook and twitter. This is a real bonus.
I don’t know about you guys, but things that save me time and not having to have to many windows open at once I love
You can get all the details at Digsby.com.
They also have a great widget that you can add to your bog su you can chat with your vistors. Mine will be up and running here next week probably as have not had the time to install it yet. My laptop died on Saturday morning and I have spent too long deciding on what laptop to buy. I needed one with XP on and not Vista, as I know most of the applications I use will not work on Vista, and that was also a headache and a half. If you have the same problem, call Dell and save yourself the headache. You can order direct from them with XP as default and they deliver in about a week.
Try Digsby out and let me know what you think.
Posted in Useful Tools |
Tags: Digby, Free E-Mail, Free Tools, Social Networking, Useful Tools, Widgets |
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