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Archive for the ‘Traffic Tips’ Category

Get Those MySpace Links And More

Happy Sunday Morning to ya :)

I answered a subscribers question back in November about link building basics, but wanted to revisit the point as it seems many people know they need to, but they still don’t.

I really wasn’t sure what category to put this in and I finally decided on traffic tips because it all boils down to traffic at the end of the day.

So … to get traffic you need to either use PPC (pay per click), which I do not recommend unless you have some spare money while you are testing it out, or natural traffic from the search engines.

To get traffic from the search engines you need to show up in the results (SERP’s) when someone types in your keyword or keyphrase.

AND basically, to get good rankings you need to outlink your competition.

Now I have been doing some research on this and from my results (always test, yours may vary as your linkbuilding strategy will not be the same as mine) it seems that you need to outlink your competition as a whole. Meaning that if your competitor has 100,000 links across their whole site (which is not unusual for the larger ‘money keyword’ related sites, especially in the health niche) then you should aim to beat that. Now obviously 100,000 links is not an easy feat, but by looking at the links back to the url that is showing up in the results as well as the domain as a whole you will get a better idea about how much ‘work’ (yes, I did say work there) you will have to do to get on the first page.

I was finding this link analysis was taking a long time, too long. So I asked my programmer if he could build me a piece of software that would search the top 10 or 20 or 30 links in Google and show me the url, the number of links to that url AND the number of links to that domain. He said yes and went away to research and give me a price. The next day he came back and said that someone had already created it and gave me the link. I went to have a look and it did exactly that, so I bought it on the spot and it saves me many hours while I am doing my niche investigations before creating a site and launching a project. It is by Jon Leger, so you know it is sound and supported (he always updates and has an active forum for his products) and you can check it out here.

Getting back to myspace links and more, there a a wide range of social sites out there on the net. They range from bookmarking sites (i.e. digg.com), to article sites (i.e. ezinearticle.com), to video sites(i.e. youtube.com), to social sites(i.e. myspace.com). Meaning that you can collect links in lots of ways, for free (it only take time), from all different places and should be. You should also be forum posting and blog commenting.

NOTE: Please Don’t SPAM.

I want to say this here as it is important. Linking back to your own site could be, and is, considered blackhat. The only way to have a purely whitehat website is if you do not do any backlinking yourself. We all know that if you don’t create some backlinks to it yourself, you may never get any as you may never get found. Heck you might not even get indexed unless you submit your sitemap to the search engines.

So we do it. We bookmark and submit articles and create web 2.0 properies etc …

If you do it in a ‘friendly’ sort of way, you will get rewarded with rankings, traffic, other people linking to you and sales or clicks, depending on your preference. If you spam every forum, blog and social site you’ll go down in flames.

There is a lot of talk about the famous ‘Google Sandbox’, but honestly, as of today and about 100 sites I have never had one go into it. Google has stated that your site will not be penalized by the sites that link to it as you have no control over who links to your site (to a certain extent ;) ). They can whoever not look at certain links and/or discount all the links when it comes to rankings. So, while you are told that you should be building links to your website ‘naturally’ over time to avoid this Google issue no one outside of Google actually knows if this is true or not.

The trick is to test it all and see what works for you.

What I do is I build two sites at a time. I build links one way for one site and then another way for another. This could be one lots of links really fast and another building links really slow. Then after a month or so I compare their results. Whichever did the best I use for my next test against another way to do it. I repeat this all the time and perfect my system that works for me and the kind of sites I build.

If you are completely new to all of this then this is honestly the best way to go. Record what you did and your results so you can go back and see how it went. This may sound difficult if you are learning the ropes, but we are all learning all the time, even those of us with more experience.

This was a much longer post than I meant it to be, but I really hope you got something from it. If you did, let me know by posting a comment below.

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What Is RSS Hugger And How Can It Help Me?

Every wordpress blog and some static websites have an rss feed, which is basically a type of language (like html and php) that shows the most recent information on your blog in a special way to be read by search engine spiders and rss readers. I personally use NewsGator to read my rss feeds as they have an option that makes my feeds appear in my outlook, which means I can check on them when I want without having ‘yet another’ piece of software slowing down my computer and they are not intrusive when they arrive. Feed readers allow you to keep an eye on the latest posts from your favourite sites without having to go and look at each one every day, obviously a great time saver :)

When someone is subscribed to your feed and you update your site and they come to look at your site you always have the opportunity to show link to another post or something interesting and keep them there.

This is a quote from the site … The Idea - rssHugger is a unique website that aims to bring bloggers and readers together. rssHugger aims to provide blog owners with a unique easy-to-use way to promote their blogs by sending them traffic, building backlinks for search engine optimization, as well as attracting new rss subscribers if the content is interesting to the reader. rssHugger aims to help visitors be able to easily find blogs that write about subjects they are interested in. These subjects include: internet marketing, making money online, charity, sports, gambling, and many more. If the visitors find a blog that they had not previously heard about, they can easily add it to their RSS readers or bookmark it.

You can read more about it here (opens in a new window).

Basically you use the site as your rss feed reader as well as adding your own blog/blogs. You can then share these feeds with others (a bit like a social bookmarking site, but only for blogs). It also shows the top 100 most visited feeds of the month adding you extra exposure if you are in there. You get a link back to your site into the deal as well.

It is free to add your blog if you write a review about them on yours, which is what I am doing here, which helps them too, but is not a reciprocal link, so better seo wise.

I just found this little gem myself and have added this post into the useful tools section as I think it is going to be just that. I can’t wait to play around with it a bot more and see what other interesting blogs I can find. My problem is I like to read to much :)

Have you tried it and seen results, if so please let me know by posting a comment below.